Niche Market Profile: Hard Right Edge

The combination of Daily Content and a vast array of informative Tutorials makes this a classic Authority Niche Website worthy of emulating.

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This month’s Niche site that’s been around for years, and sells products and services produced by the site owner, Alan Farley.

Hard Right Edge is a site dedicated to Stock Market Swing Trading, the method of Buying and Selling stocks, but only hanging on to them for a few days before Exiting—hopefully with a profit

Alan is the author of a highly respected book published by McGraw Hill, and is a regular contributor for theStreet.com, a Trading site co-founded by Jim Cramer—that famous, crazy host of Mad Money, which is seen by millions daily on the Cable TV Financial channel,  CNBC.

But before the glitz, glamour, and glory, Alan began by selling his own Trading Course—and it was his work at this little Niche site that gained him world wide acclaim.

Daily Content for Daily Action

To bring people to the site each day, Alan created a set of formulas for Filtering the vast array of available stocks. From that process, he produces a very short list of stocks with a possible move coming. To make a profit, a stock must be moving up or down. If it stays the same price each day, a Trader can’t make any money.

Traders come here daily looking for good Setups so they can enter into a position for a few days, and then close that position to make a profit.

If you’re not in the Game, it’s a bit complicated. But for those who earn their living this way, the information Alan provides can be very valuable.

And after all, isn’t that the whole idea of a Niche Site?

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Original Core Content Tutorials for Education

This site is stuffed full of articles to help the Traders hone their craft. Among the Tutorials, all of the Setups listed in his daily formulas are fully documented in his Trader’s Wheel section. There are over 70 articles here that are timeless Tutorials for Trading the Markets. These make the site a valuable resource of insightful, experienced information, difficult to find anywhere else.

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Guest Tutorials by Recognized Traders

Today we hear a lot about the importance of Guest Posting. Many don’t realize this idea has been around for a long time. The Wizard’s Den is where some Big Names have written for the site about their favourite Trading methods.

I draw your attention to an especially astute Trader highlighted on this page, from February, 2001

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Selling His Own Products

Alan travels the world while hosting his own seminars. Therefore, one way he works his Niche is as a Service Business.

But he also sells his own shippable products, through a bookstore, hosted by Traders Library. This is much like the Amazon AStore. But the classic Amazon AStore is primarily set up for the purpose of selling the products of others as an Affiliate—unless you have your own product set up to be sold through Amazon. But Traders Library is also a Publisher, as well as a Retail outlet, and is always on the lookout for quality authors.

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A Niche Foundation to Greater Things

This is a great example of taking your talents and building layers of exposure, credibility, and income.

Alan is a frequent contributor on TV to Financial channel, CNBC. He has also been featured in Fidelity Outlook, Forbes, Technical Analysis of Stocks and Commodities, Barrons, Bloomberg, Smart Money, Futures Magazine, Tech Week, Active Trader, MSN Money, Technical Investor, Bridge Trader, Online Investor, America-Invest, the Los Angeles Times, and Trading Markets.

And it all began with his Niche website.

Niche Market Website Analysis

• This is an Authority Niche site, selling proprietary products, and not a Gateway for Affiliate sales

• Lot’s of quality original content here, from the site owner and Guest writers

• The draw for daily visitors is a unique set of formulas that produce a list of Stocks that are poised for a potential profit-making move

• The products are all proprietary to the owner, but are sold though various avenues
  • The Computer CD and Live Seminars are sold through the site itself
  • Books are sold through a site Storefront located at an Online Bookstore
  • Newsletter subscription sold through the major site he writes for (theStreet.com)
  • There are also Affiliate or Paid Advertisements on his site, but not many, and are products he personally uses

A few issues stand out here.

• Alan has been able to leverage each activity into something bigger. From a lowly website to regular TV appearances, he has firmly established himself as an expert in his field.

• No one source of income is prioritized, and multiple outlets are used for sales, depending on the type of product.

As mentioned above, I am one of the Guest Authors on this site. It’s important to meet people within your overall Niche Market, who offer products and services that are harmonious with your own.

A significant amount of my sales came as a result of such associations.

You may consider yourself to be just a lowly blogger at this point, but today we offered proof that with hard work and expertise, most anyone can build themselves into a recognized expert in their chosen Niche.

Now it’s YOUR turn

• Have you tried leveraging your Niche Website into a Service Business?
• Have you developed your own Product yet?
• What is your Time Line for the day when you consider yourself “Successful?”
• What is YOUR Online Business Idea?

Let’s talk about it in the Comment Box below